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Product Capabilities
How FatWire Empowers Non-Technical Users to Control Page Design
Enabling non-technical users to create and publish content to the Web has been one of the biggest benefits of content management efforts for many organizations. Content management systems that free technical staff from converting text to HTML remove bottlenecks to publishing that affect content quality and timeliness. Yet, while business users have grown accustomed to creating, approving, and previewing Web content, programmers typically still handle page layout and design, controlling where content sits on a page. This creates another programmer bottleneck between the business users who know the content and the audience, and delivery of content via the Web.
How FatWire Enables Targeted Marketing
Web sites that simply display the same content to all site visitors do little to turn browsers into buyers. Companies that want to leverage the Web to increase sales need to use content to persuade site visitors to take actions that support this goal. With targeted marketing, visitors can be persuaded, for example, to sign up for a trial offer, buy a product, or upgrade to a more expensive subscription plan. By delivering persuasive content, marketers can more effectively use the Web to convert browsers to buyers, increase brand loyalty, and drive repeat business.
How FatWire Enables Digital Asset Management
FatWire Software provides a flexible and secure system for managing digital assets. With FatWire, designers, graphics creators, content owners, and business managers can easily create, find, edit, and reuse rich media assets, saving valuable time and money. And since FatWire manages and delivers digital assets through the same Enterprise Content Management (ECM) infrastructure used to manage other content types, enterprises can develop Content-Centric Applications that deliver all the sights and sounds of the business.
How FatWire Enables Document Management
The FatWire Content Server product suite includes business user-friendly capabilities for document production, importing, workflow, access control, version control, delivery, and storage. FatWire enables its customers to manage documents alongside other assets, including Web content and multimedia files. Leveraging a common Enterprise Content Management (ECM) infrastructure across diverse content types and business initiatives allows organizations to improve usability, decrease costs, reduce inefficiencies, and streamline content management processes.
How FatWire Makes Desktop Authoring Easy
FatWire Content Server makes it easy for users to get their content to the Web simply by using Microsoft Word. This means enterprises can shorten the time spent on document creation, ensure the business users who own content are the ones publishing it, and leverage the information in existing documents.
How FatWire Leverages the Power of XML
Extensible Markup Language has become the backbone of extending computing via Web Services and Service-Oriented Architectures. Companies spend considerable resources standardizing content into enterprise XML formats in order to reap reusability, accessibility, and standardization benefits. To leverage the power of XML, enterprises must be able to easily create, publish, re-use, and manage XML content. FatWire Content Server combined with Ephox EditLive! for XML, give enterprises the tools they need to put XML to work.