FatWire Content Server - Put Content to Work

The rapid proliferation of enterprise content isn't news to anyone tasked with managing intranets, extranets, and corporate Web sites. The cost and complexity of keeping these environments under control can be daunting. However, realizing maximum value from enterprise content requires more than just handling the challenges of managing it. To meet business goals, you need to put content to work in content-centric applications that help drive revenue, increase sales, increase productivity, and enhance efficiencies. Delivering persuasive content experiences to customers, partners, and employees in support business initiatives requires enterprise content management capabilities combined with sophisticated dynamic and targeted content delivery. Business users need control over content creation and delivery, and IT requires a platform for growth.

The FatWire Content Server™ product suite enables companies to deploy a wide variety and large quantity of Web sites and content-centric applications that build customer loyalty, reach new markets, strengthen brand identity, boost productivity, and reduce costs.

With Content Server, you can:

Manage Enterprise Content

FatWire Content Server makes it easy for users across the organization to contribute and manage all kinds of content including unstructured content, documents, and rich digital media assets. Content Server applies enterprise-class workflow to all managed content and leverages common repository and library services. Content is managed in a multi-level hierarchy that is also ideal for managing catalogs and product information. Content Server also supports integration of real-time data from back-office applications. The ability to manage such diverse content with a single system creates efficiencies and reduces costs. This system gives the organization the tools and platform it needs to get content under control so that it can be put to work.

Put Business Users in Control with Transparent Content Management

FatWire Content Server puts business users at the center of the content creation, management, and delivery processes. Business users can create content using familiar tools like Microsoft Word and easily put documents into a managed environment using Windows Explorer. The Insite Editor feature lets users edit content from within the context of a site and FatWire also provides out-of-the-box integration with industry-standard portals. Business users can manage content delivery and targeted marketing using FatWire's user-friendly tools. Letting business owners control content experiences makes it easier and more cost effective to tie content applications to business goals.

Deliver Persuasive Content Experiences

Content-centric applications do more than present static Web pages that look the same to all site visitors. The FatWire Content Server product suite enables the dynamic delivery of tailored and personalized content based on business rules, marketing campaigns, and content recommendations. Business owners can easily match content audience segments to specific content, resulting in highly personalized and persuasive content experiences that can enhance relationships, drive revenue, and increase productivity. Organizations can use these tools to create actionable, personalized, and business goal-oriented content-centric applications.

Ensure Scalability & Performance

Built natively on J2EE application servers, including BEA, IBM, Sun, and JBoss, Content Server is architected for enterprise class scalability and performance. It takes full advantage of the J2EE development model and Java standards such as the JSR 168 specification for portal integration. The combination of the services provided in Content Server and those of a J2EE application server enables customers to build dynamic, content-centric applications that support corporate development standards and ensure future flexibility.

Support Multiple Initiatives, Sites, and Applications

FatWire Content Server enables organizations to rapidly and cost effectively deploy multiple Web sites and content-centric applications. Delivery templates reuse content assets for delivery to multiple sites and channels. Site Launcher features let administrators quickly duplicate a site that can be used as a template for additional sites. Site assets can be wholly copied to a new site or shared. These features can also be used to speed the development of a new version while protecting the existing site.