Build a Persuasive and Engaging Web Experience

Organizations today need to do much more online.  As the web grows into the primary channel for interacting with customers, prospects, employees, and more, companies face intense pressure to manage a web presence of ever increasing scale, complexity and scope. At the same time, users expect much more in their online experiences today – they require any web site to be personalized, interactive, and engaging, or they simply will go elsewhere. 

To succeed in this challenging new environment, organizations must reach larger audiences with more effective communications, and manage it all with a finite set of resources. FatWire Content Server’s best-in-class WCM solution is the critical foundation for meeting these demands. With the business-user focused tools, flexible content personalization and analytics, scalable dynamic content delivery, multi-lingual content management, robust product information management, and more offered by FatWire Content Server, organizations can manage a dynamic, personalized, interactive, and global web presence with ease.

Benefits:

• Offer a persuasive and engaging web experience that will help convert prospects to customers, build deeper relationships with existing customers, and build brand awareness
• Enable business users to directly manage web site content, layout, and campaigns
• Centrally manage global networks of multilingual sites
• Deliver web content to multiple channels including mobile devices

What’s new in Content Server 7.5: Powerful Tools for Marketers and New Capabilities for Driving Content Management Efficiencies

With its latest release, FatWire Content Server is now more powerful and efficient than ever. FatWire Content Server 7.5 includes new capabilities for marketers to easily manage online content with a customizable user interface and tools for managing time-based online campaigns, plus advanced features that make the content publishing process maximally efficient, transparent, and error-proof. With these new features, FatWire Content Server 7.5 provides organizations with the robust Web Experience Management capabilities they need to create a compelling web presence while driving critical efficiencies for their businesses.

How FatWire Enables Targeted Marketing

Web sites that simply display the same content to all site visitors do little to turn browsers into buyers. Companies that want to leverage the Web to increase sales need to use content to persuade site visitors to take actions that support this goal. With targeted marketing, visitors can be persuaded, for example, to sign up for a trial offer, buy a product, or upgrade to a more expensive subscription plan. By delivering persuasive content, marketers can more effectively use the Web to convert browsers to buyers, increase brand loyalty, and drive repeat business.

How FatWire Enables Digital Asset Management

FatWire Software provides a flexible and secure system for managing digital assets. With FatWire, designers, graphics creators, content owners, and business managers can easily create, find, edit, and reuse rich media assets, saving valuable time and money. And since FatWire manages and delivers digital assets through the same Enterprise Content Management (ECM) infrastructure used to manage other content types, enterprises can develop Content-Centric Applications that deliver all the sights and sounds of the business.

How FatWire Enables Document Management

The FatWire Content Server product suite includes business user-friendly capabilities for document production, importing, workflow, access control, version control, delivery, and storage. FatWire enables its customers to manage documents alongside other assets, including Web content and multimedia files. Leveraging a common Enterprise Content Management (ECM) infrastructure across diverse content types and business initiatives allows organizations to improve usability, decrease costs, reduce inefficiencies, and streamline content management processes.

How FatWire Makes Desktop Authoring Easy

FatWire Content Server makes it easy for users to get their content to the Web simply by using Microsoft Word. This means enterprises can shorten the time spent on document creation, ensure the business users who own content are the ones publishing it, and leverage the information in existing documents.

How FatWire Leverages the Power of XML

Extensible Markup Language has become the backbone of extending computing via Web Services and Service-Oriented Architectures. Companies spend considerable resources standardizing content into enterprise XML formats in order to reap reusability, accessibility, and standardization benefits. To leverage the power of XML, enterprises must be able to easily create, publish, re-use, and manage XML content. FatWire Content Server combined with Ephox EditLive! for XML, give enterprises the tools they need to put XML to work.